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    Articles

    Why is TENCEL™ with Micro technology ideal for underwear?
    Why is TENCEL™ with Micro technology ideal for underwear?

    Why is TENCEL™ with Micro technology ideal for underwear?

    November 28, 2025|Logan Cannon
    When I began the endeavor that would become Athletic Articles, my objective was clear: to design underwear ideal for a dynamic, active lifestyle. You’d think this would have already been...
    What are the benefits of TENCEL™?
    What are the benefits of TENCEL™?

    What are the benefits of TENCEL™?

    September 23, 2025|Logan Cannon
    Environmental standards aside, there would be no point in going to all the trouble of creating a new manufacturing process if the outcome didn’t generate a different, if not superior...
    What is TENCEL™?
    What is TENCEL™?

    What is TENCEL™?

    September 14, 2025|Logan Cannon
    This is the first of a three part series on TENCEL™ Lyocell, the primary fiber used in Athletic Articles underwear. I dedicated a significant amount of R&D to the fabric...
    When’s the last time you did yoga in a suit?
    When’s the last time you did yoga in a suit?

    When’s the last time you did yoga in a suit?

    February 20, 2025|Logan Cannon
    In a socially complex world that can be difficult to navigate, a suit is a uniform that simplifies the question of appropriate attire. Worn for business, celebration, and mourning, the...
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