MANIFESTO

You have been lied to - made to believe you are only as valuable as what you can buy; told that if you look new, you are new. But we believe newness starts from within.

We believe hard work yields an earned sense of personal value and completing a difficult task is more fulfilling than anything that can be bought.

We believe a man in old clothes with a strong character has more value than a man in new clothes with a weak character.

We believe living by our values will change us from the inside out, make us whole, make us new. When we change ourselves our clothes change too.